{"id":8726,"date":"2022-03-08T08:59:24","date_gmt":"2022-03-08T07:59:24","guid":{"rendered":"https:\/\/www.enoconocimiento.com\/producto\/sortu-merkatuan-lehiarik-ez-duen-marka\/"},"modified":"2025-02-18T09:52:25","modified_gmt":"2025-02-18T08:52:25","slug":"sortu-merkatuan-lehiarik-ez-duen-marka","status":"publish","type":"product","link":"https:\/\/www.enoconocimiento.com\/eu\/producto\/sortu-merkatuan-lehiarik-ez-duen-marka\/","title":{"rendered":"SORTU MERKATUAN LEHIARIK EZ DUEN MARKA"},"content":{"rendered":"<h3>Helburuak<\/h3>\n<p>Marka-estrategia bat enpresa edo erakunde bati modu zintzoan, benetakoan eta sendoan mundura aurkezten laguntzeko eta nahi duen bezeroekin emozionalki konektatzeko plana da.<\/p>\n<p>Ikastaro honetan, zure markaren estrategia urratsez urrats sortzen ikasiko duzu, metodologia argi eta zehatza erabiliz. Gainera, honakoetan lagunduko dizu:<\/p>\n<ul>\n<li>Zure markaren bihotza, zure enpresaren bizigarria taupaka jarriko duen muskulua, eta zure bezeroen bihotzak, biak aintzat hartzea.<\/li>\n<li>Zure bezeroekin emozionalki lotzeko esperientziak ematea.<\/li>\n<li>Markaren inguruan sortuko dituzun eduki guztien bidez, zure marka modu sendo eta eraginkorrean komunikatzea.<\/li>\n<\/ul>\n<p>Ikastaro honek eduki teorikoak eta Marka-Estrategia Sortzeko \u201cBrand Toolkit\u201d metodologia biltzen ditu, urrats guztiak argi eta garbi dokumentatzeko.<\/p>\n<p>Pertsona ekintzaile edo enpresaburuei nahiz helmuga turistikoak kudeatu eta sustatzeko ardura duten erakunde eta entitateei edo enpresa handiei zuzendua.<\/p>\n<h3>Edukiak<\/h3>\n<ul>\n<li>Zer da marka bat<\/li>\n<li>Markaren sorreraren helburuak: marka boteretsuak<\/li>\n<li>Nola sortu marka-estrategia bat, urratsez urrats<\/li>\n<li>Ezagutu markaren bihotza: zure posizionamendu estrategikoa<\/li>\n<li>Markaren komunikazio-estrategia<\/li>\n<li>Balio-proposamenaren diseinua: bereizkuntza lehiakortasun-oinarri gisa<\/li>\n<li>Erabilera-kasuak<\/li>\n<\/ul>\n<h3>Irakasten<\/h3>\n<p>Natalia Zapatero. Turiskopio Taldeko bazkide zuzendari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ETA AKTIBATU ZURE NEGOZIOAREN GIHARRERIK BOTERETSUENA<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"product_cat":[60],"product_tag":[],"class_list":{"0":"post-8726","1":"product","2":"type-product","3":"status-publish","5":"product_cat-marketina-salmenak-eta-komunikazioa","6":"entry","8":"first","9":"outofstock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SORTU MERKATUAN LEHIARIK EZ DUEN MARKA | Enonocimiento Rioja 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