{"id":7964,"date":"2021-05-12T11:17:09","date_gmt":"2021-05-12T09:17:10","guid":{"rendered":"https:\/\/www.enoconocimiento.com\/?post_type=product&#038;p=7964"},"modified":"2021-10-18T12:47:19","modified_gmt":"2021-10-18T10:47:19","slug":"zein-dira-upategien-akatsik-handienak-marketinean-eta-komunikazioan","status":"publish","type":"product","link":"https:\/\/www.enoconocimiento.com\/eu\/producto\/zein-dira-upategien-akatsik-handienak-marketinean-eta-komunikazioan\/","title":{"rendered":"Zein dira upategien akatsik handienak marketinean eta komunikazioan?"},"content":{"rendered":"<h3>Helburuak<\/h3>\n<p>Ardoaren mundua beste edozein industria baino konplexuagoa da, eta marketin-mota askoz ere harremanezkoagoa, diferentzialagoa eta sinbiosi perfektukoa behar du, salmenta-kanalen eta upeltegitik egiten dugun komunikazioaren artean. Ahalegin handia egin dute talde komertzialak eta komunikazio-taldeak; normalean, ez dute botila-salmenta handiagorik eragiten, ezta biei mesede egingo dien mezu koherenterik ere. Ikastaro honetan, eraginkorragoak izaten, tresnarik erabilgarrienak erabiltzen eta gure baliabide guztiak, txikiak izanik ere, ahalik eta ongien aprobetxatzen ikasiko dugu.<\/p>\n<h3>Edukiak<\/h3>\n<ul>\n<li>Espainiako eta nazioarteko upeltegietako kasu arrakastatsu batzuen erradiografia<\/li>\n<li>Presazko neurriak dituen plan bat sortu, salmenta eta ekitaldi eskasiaren garaian estualdiak saihesteko<\/li>\n<li>Zein oinarri eta tresna praktiko eta eraginkor ezagutu behar ditu zure taldeak?<\/li>\n<li>Lehengo akatsetatik ikasi, hobetzeko<\/li>\n<\/ul>\n<h3>Irakasten<\/h3>\n<p>Maite Cors\u00edn, Moving Wines-eko bazkide, marketing konponbideetan eta brandingean aholkulari hainbat ardo markarentzat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Krisi-garaian mezuan eta salmentan asmatzeko gakoak<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"product_cat":[60],"product_tag":[],"class_list":{"0":"post-7964","1":"product","2":"type-product","3":"status-publish","5":"product_cat-marketina-salmenak-eta-komunikazioa","6":"entry","8":"first","9":"outofstock","10":"virtual","11":"taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zein dira upategien akatsik handienak marketinean eta komunikazioan? | Enonocimiento Rioja Alavesa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.enoconocimiento.com\/eu\/producto\/zein-dira-upategien-akatsik-handienak-marketinean-eta-komunikazioan\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zein dira upategien akatsik handienak marketinean eta komunikazioan? | Enonocimiento Rioja Alavesa\" \/>\n<meta property=\"og:description\" content=\"Krisi-garaian mezuan eta salmentan asmatzeko gakoak\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.enoconocimiento.com\/eu\/producto\/zein-dira-upategien-akatsik-handienak-marketinean-eta-komunikazioan\/\" \/>\n<meta property=\"og:site_name\" content=\"Enonocimiento Rioja Alavesa\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-18T10:47:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.enoconocimiento.com\/eu\/producto\/zein-dira-upategien-akatsik-handienak-marketinean-eta-komunikazioan\/\",\"url\":\"https:\/\/www.enoconocimiento.com\/eu\/producto\/zein-dira-upategien-akatsik-handienak-marketinean-eta-komunikazioan\/\",\"name\":\"Zein dira upategien akatsik handienak marketinean eta komunikazioan? 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