{"id":7948,"date":"2021-05-07T10:14:33","date_gmt":"2021-05-07T08:14:33","guid":{"rendered":"https:\/\/www.enoconocimiento.com\/?post_type=product&#038;p=7948"},"modified":"2021-06-10T12:19:45","modified_gmt":"2021-06-10T10:19:45","slug":"xxi-mendeko-komunikazioaren-oinarrizko-nozioak","status":"publish","type":"product","link":"https:\/\/www.enoconocimiento.com\/eu\/producto\/xxi-mendeko-komunikazioaren-oinarrizko-nozioak\/","title":{"rendered":"XXI. mendeko komunikazioaren oinarrizko nozioak"},"content":{"rendered":"<h3>Heleburuak<\/h3>\n<p>Nabarmena da proiektu edo marka bat komunikatzean paradigma aldatu dela. Sustapen-moduak, kontsumo-erak, eta nola ez,\u00a0 \u00a0bezeroak erakartzeko moduak aldatu egin dira. Gaur egungo egoerak inkognitaz betetako mundu honetan produktu berriak sortzera behartzen gaitu, lehiatu ahal izateko.<\/p>\n<h3><strong>Edukiak<\/strong><\/h3>\n<ul>\n<li>Komunikazioa egungo testuingurura ekarri<\/li>\n<li>Edukia modu desberdinean kudeatu, <strong>euskarrien eta sareen<\/strong> arabera<\/li>\n<li><strong>Teknologia berrien<\/strong> abantailak baliatu komunikatzeko<\/li>\n<li>Segmentazioaren ahalmena<\/li>\n<li>Komunikazio-estrategia propioak garatu ahal izateko <strong>gako <\/strong>errazak eskaini<\/li>\n<li>Marka bati bizia eman\u2026 ahots propioa izanda.<\/li>\n<li>Neurtzen ikasi<\/li>\n<li>Komunikazioaren inbutua<\/li>\n<\/ul>\n<h3>Oharrak<\/h3>\n<p>Nani Arenas, turismoan espezializatutako kazetaria eta La viajera empedernida blogaren egilea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketina eta komunikazioa, bezero potentzialekin emozionalki konektatzeko<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"product_cat":[60],"product_tag":[],"class_list":{"0":"post-7948","1":"product","2":"type-product","3":"status-publish","5":"product_cat-marketina-salmenak-eta-komunikazioa","6":"entry","8":"first","9":"outofstock","10":"virtual","11":"taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>XXI. mendeko komunikazioaren oinarrizko nozioak | Enonocimiento Rioja Alavesa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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