{"id":5924,"date":"2019-11-08T12:07:33","date_gmt":"2019-11-08T11:07:33","guid":{"rendered":"https:\/\/www.enoconocimiento.com\/producto\/marketina-negozio-txikientzat\/"},"modified":"2020-02-24T10:43:13","modified_gmt":"2020-02-24T09:43:13","slug":"negozio-txikientzako-marketina","status":"publish","type":"product","link":"https:\/\/www.enoconocimiento.com\/eu\/producto\/negozio-txikientzako-marketina\/","title":{"rendered":"Negozio txikientzako marketina"},"content":{"rendered":"<h3>Helburuak<\/h3>\n<p>Negozio txikientzako marketin-ikastaroaren helburu nagusia da parte-hartzaileak merkatuko aldaketetan prestatzea, eta enpresa txikiek lehiakorrak izateko eta bizirik irauteko beren baliabideak nola aprobetxa eta optimiza ditzaketen ikastea.<\/p>\n<h3>Edukiak<\/h3>\n<ul>\n<li>Helburuak: helbururik gabe, normalean ez dugu jakingo ondo egiten ari garen edo gaizki egiten ari garen.<\/li>\n<li>Balio-proposamena: jantzi zure eskaintza beste modu batean.<\/li>\n<li>Irudia garrantzitsua da: izateaz gain&#8230; itxura eman behar da.<\/li>\n<li>Izan zaitez berezia: &#8220;Denok gauza bera saltzen dugunean, gure desberdintasunak ikusezin bihurtzen dira&#8221; (Seth Godin).<\/li>\n<li>Marketina pertzepzioen arteko borroka bat da: \u201cMarketina ez da produktuen arteko borroka bat, pertzepzioen arteko borroka da\u201d, Al Ries eta Jack Trout-en Marketinaren 22 Lege Aldaezinen Pertzepzioaren Legearen arabera.<\/li>\n<li>Posizionamendua: bezeroaren buruan  hutsune bat bilatu behar da, lotu nahi dugun tokia argi izanik.<\/li>\n<li>Marka: marka da gure zerbitzua eta\/edo negozioa besteengandik desberdintzen duena.<\/li>\n<li>Ezagutu itzazu zure bezeroak: entzun, parte hartu, komunikatu eta etengabe ikasi.<\/li>\n<li>Komunikazioa: Izateaz gain, itxura eman behar da, eta baita kontatu ere.<\/li>\n<li>Salmenta-sustapenak: saiatu salmentak epe mugatuetan handitzen.<\/li>\n<li>Prezioa ez da guztia: prezioa gure produktuei kontsumitzaileei eskaintzeko unean ematen diegun diru-balioa da.<\/li>\n<li>Zure gaitasuna aldatu egin da: denda txiki baten edo tokiko ETE baten eskumena ez da lehengoa bera, zalantzarik gabe.<\/li>\n<li>Internet: has gaitezen Internet eta sare sozialak lan-modu gisa erabiltzen, ez bitarteko soil gisa.<\/li>\n<li>Fideliza itzazu zure bezeroak: beti esan izan da bezero berri bat lortzea 6 aldiz gehiago kostatzen dela oraingoa leialtzen saiatzea baino.<\/li>\n<li>Berritu: saiatu sortzailea eta burutsua izaten, eta aplikatu berrikuntzak zure negozioari.<\/li>\n<\/ul>\n<h3>Irakasten<\/h3>\n<p>Javier Varela. Marketin, estrategia eta komunikazio aholkularia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negozioa ez dabil nik nahi bezala, zer eginen dut?<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"product_cat":[60],"product_tag":[],"class_list":{"0":"post-5924","1":"product","2":"type-product","3":"status-publish","5":"product_cat-marketina-salmenak-eta-komunikazioa","6":"entry","8":"first","9":"instock","10":"virtual","11":"taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Negozio txikientzako marketina | Enonocimiento Rioja Alavesa<\/title>\n<meta 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