{"id":5910,"date":"2019-11-08T11:53:28","date_gmt":"2019-11-08T10:53:28","guid":{"rendered":"https:\/\/www.enoconocimiento.com\/producto\/jendeak-irakurri-egiten-du-testua-merezi-badu\/"},"modified":"2020-02-27T11:05:19","modified_gmt":"2020-02-27T10:05:19","slug":"ardoaren-hitzak","status":"publish","type":"product","link":"https:\/\/www.enoconocimiento.com\/eu\/producto\/ardoaren-hitzak\/","title":{"rendered":"Ardoaren hitzak"},"content":{"rendered":"<h3>Helburuak<\/h3>\n<ul>\n<li>Ardoarentzako testuak idazteko gakoak transmititzea.<\/li>\n<li>Idazteko gaitasunak garatzea.<\/li>\n<li>Erredakzio eszenatokiak lantzea.<\/li>\n<li>Testuak editatzeko eta enkargatzeko gakoak.<\/li>\n<\/ul>\n<h3>Edukiak<\/h3>\n<ul>\n<li>Eta jendeak oraindik irakurtzen badu?<\/li>\n<li>Marken izenak<\/li>\n<li>Lurraren izenak<\/li>\n<li>Manifestua eta hasi<\/li>\n<li>Egunerokoa<\/li>\n<li>Digitalismoak<\/li>\n<li>Berehalakotasuna eta emozioa<\/li>\n<li>Obra handiak<\/li>\n<\/ul>\n<p>Testu bat dago marka-identitate bat sortzen dugunean, upategi bat kazetari bati aurkezten diogunean, ardoa kanalari saltzen diogunean, ardoa kontsumitzaileari azaltzen diogunean, post bat sarean jartzen dugunean. Ekintza guztietan dago testua. Hain da presente eta iraunkorra, ezen sarritan ez baitugu ikusten.<\/p>\n<p>Ikastaro honetan ardo-marka bat eraikitzeko idazketak duen garrantzia aztertuko da. Eta baita ardoarentzako testu interesgarriak eta ahaltsuak nola idatzi ere. Ikuspegi praktikotik, hitza garrantzitsua den esperientzia eta komunikazio-ekintza horiek egiteko gonbita da. Hau da, denak.<\/p>\n<h3>Irakasten<\/h3>\n<p>Albert Mart\u00ednez L\u00f3pez \u2013 Amor, kultura, lurralde, diseinu, gastronomia eta ardogintzan espezializatutako aholkularia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Testuak idaztea, markatik hasi eta atzeko etiketaraino<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"product_cat":[60],"product_tag":[],"class_list":{"0":"post-5910","1":"product","2":"type-product","3":"status-publish","5":"product_cat-marketina-salmenak-eta-komunikazioa","6":"entry","8":"first","9":"instock","10":"virtual","11":"taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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