{"id":10052,"date":"2024-01-04T12:17:16","date_gmt":"2024-01-04T11:17:16","guid":{"rendered":"https:\/\/www.enoconocimiento.com\/producto\/branding-aren-hastapenak\/"},"modified":"2024-02-22T10:34:28","modified_gmt":"2024-02-22T09:34:28","slug":"branding-aren-hastapenak","status":"publish","type":"product","link":"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/","title":{"rendered":"Branding-aren hastapenak"},"content":{"rendered":"<h3>Helburuak<\/h3>\n<p>Markak gero eta garrantzitsuagoak dira kontsumitzaileentzat. Horien bidez esanahiak eraikitzen dira eta produktuak bereizten dira. Narratiba bereizgarri eta propio bat definitzea funtsezko tresna da gure enpresari balioa emateko. Jardunaldi honetan, zure markan zaindu behar dituzun funtsezko elementuak ezagutuko dituzu, baita zenbait marka liderrek nola egiten duten ere.<\/p>\n<h3>Edukiak<\/h3>\n<ul>\n<li>Zer da branding-a eta nola eragiten digu<\/li>\n<li>Markak balio-metaketa gisa<\/li>\n<li>Markaren oinarrizko elementuak: balioak, atributuak, helburua<\/li>\n<li>Markaren nortasuna<\/li>\n<li>Marka arkitekturak<\/li>\n<\/ul>\n<h3>Irakasten<\/h3>\n<p>Fernando de C\u00f3rdoba, marka eta edukien estratega eta markaren hedatzailea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nola sortu parekorik gabeko eta esangura handiko markak<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"product_cat":[54],"product_tag":[],"class_list":{"0":"post-10052","1":"product","2":"type-product","3":"status-publish","5":"product_cat-marketing-ventas-y-comunicacion","6":"entry","8":"first","9":"instock","10":"sold-individually","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding-aren hastapenak | Enonocimiento Rioja Alavesa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding-aren hastapenak | Enonocimiento Rioja Alavesa\" \/>\n<meta property=\"og:description\" content=\"Nola sortu parekorik gabeko eta esangura handiko markak\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/\" \/>\n<meta property=\"og:site_name\" content=\"Enonocimiento Rioja Alavesa\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T09:34:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/\",\"url\":\"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/\",\"name\":\"Branding-aren hastapenak | Enonocimiento Rioja Alavesa\",\"isPartOf\":{\"@id\":\"https:\/\/www.enoconocimiento.com\/#website\"},\"datePublished\":\"2024-01-04T11:17:16+00:00\",\"dateModified\":\"2024-02-22T09:34:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/#breadcrumb\"},\"inLanguage\":\"eu-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.enoconocimiento.com\/eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding-aren hastapenak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.enoconocimiento.com\/#website\",\"url\":\"https:\/\/www.enoconocimiento.com\/\",\"name\":\"Enonocimiento Rioja Alavesa\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.enoconocimiento.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"eu-ES\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding-aren hastapenak | Enonocimiento Rioja Alavesa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/","og_locale":"eu_ES","og_type":"article","og_title":"Branding-aren hastapenak | Enonocimiento Rioja Alavesa","og_description":"Nola sortu parekorik gabeko eta esangura handiko markak","og_url":"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/","og_site_name":"Enonocimiento Rioja Alavesa","article_modified_time":"2024-02-22T09:34:28+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/","url":"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/","name":"Branding-aren hastapenak | Enonocimiento Rioja Alavesa","isPartOf":{"@id":"https:\/\/www.enoconocimiento.com\/#website"},"datePublished":"2024-01-04T11:17:16+00:00","dateModified":"2024-02-22T09:34:28+00:00","breadcrumb":{"@id":"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/#breadcrumb"},"inLanguage":"eu-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.enoconocimiento.com\/eu\/producto\/branding-aren-hastapenak\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.enoconocimiento.com\/eu\/"},{"@type":"ListItem","position":2,"name":"Branding-aren hastapenak"}]},{"@type":"WebSite","@id":"https:\/\/www.enoconocimiento.com\/#website","url":"https:\/\/www.enoconocimiento.com\/","name":"Enonocimiento Rioja Alavesa","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.enoconocimiento.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"eu-ES"}]}},"_links":{"self":[{"href":"https:\/\/www.enoconocimiento.com\/eu\/wp-json\/wp\/v2\/product\/10052\/"}],"collection":[{"href":"https:\/\/www.enoconocimiento.com\/eu\/wp-json\/wp\/v2\/product\/"}],"about":[{"href":"https:\/\/www.enoconocimiento.com\/eu\/wp-json\/wp\/v2\/types\/product\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enoconocimiento.com\/eu\/wp-json\/wp\/v2\/comments\/?post=10052"}],"wp:attachment":[{"href":"https:\/\/www.enoconocimiento.com\/eu\/wp-json\/wp\/v2\/media\/?parent=10052"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.enoconocimiento.com\/eu\/wp-json\/wp\/v2\/product_cat\/?post=10052"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.enoconocimiento.com\/eu\/wp-json\/wp\/v2\/product_tag\/?post=10052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}